What should a small business website include?

What should a small business website include?

A small business website should make it easy for someone to understand what you do, decide whether you're a good fit, and take the next step. You don't necessarily need a huge website — you need the right information.

The essentials

Most small business websites should clearly cover:

• Clear & strong branding — This is a piece many business skip. Strong branding can help you stand out from your competition, turning visitors into dedicated, returning customers that remember you.
• What you do — Explain your products or services in clear language.
• Who you serve — Help visitors quickly understand whether you're the right fit for them.
• Where you operate — Especially important for local businesses and service areas.
• Your services or products — Give each major offering enough information to understand what it is and who it's for.
• About your business — People want to know who they're hiring and why they should trust you.
• Contact information — Make it easy to call, email, book, request a quote, or take whatever next step makes sense.
• Proof that you know what you're doing — Reviews, testimonials, examples of your work, case studies, credentials, or other relevant proof.

Don't forget the questions

A good website shouldn't just tell people what you sell. It should answer the questions they have before they're ready to buy.

Think about what someone would ask if they were standing in front of you.

How much does it cost? Who is this for? Where do you work? How long does it take? What happens after I contact you? What's included?

Those questions can become some of the most useful content on your website — and they can also create opportunities to show up in search.

Make it easy to use

Your website should work well on phones, load reasonably quickly, and make it obvious where someone should go next.

Clear navigation, readable content, descriptive page titles, useful headings, accessible buttons, and a logical structure all matter.

You don't need a website packed with animations and features to have a good website.

You need one that helps the right people find the information they need and take the next step.

Want to know what your website is missing?

If you're wondering whether your current website is doing its job, let's take a look. We can identify what's working, what's getting in the way, and where a few focused improvements could make a difference.

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